Challenge
The PPLCC had the backing of several organizations but no existing digital presence or launch plan. The coalition required a thoughtful digital communications approach that reached influential public officials and engaged grassroots advocates.
Solution
Our team’s integrated efforts successfully elevated the PPLCC brand across different mediums through media relations, digital strategy, multimedia content creation, and branding, drawing inspiration from Afro-indigenous art and nature illustrations.
We also created a launch toolkit and press release to support the website’s launch alongside a successful #DayOfAction campaign, advocating for Deb Haaland’s nomination as Secretary of the Interior, which reached approximately 100,000 people
and resulted in 1,500 actions taken.