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Strategy: The rebranding journey unfolded in three phases. The first phase with a survey, volunteer experience, and dozens of interviews to understand the brand’s essence. The second phase brought the brand to life, finalizing a vibrant logo and completing the brand and messaging guide for cohesive communications. The final phase built anticipation and launched the new brand during ELK’s annual fundraiser with a brand unveiling video and reusable marketing templates. A WordPress website refresh and brand training sessions were integral to this phase, ensuring a seamless transition to the new brand identity.


  • Launch Toolkit: Our teaser campaign achieved over 3,000 views and nearly 200 engagements, exceeding ELK’s benchmarks by 300%. The toolkit provided staff with sample copies and FAQs to articulate the purpose of rebranding.
  • Messaging Guide: We created a guide of preferred terms, the brand narrative, and defined personality traits. We uncovered previously overlooked issues through in-depth interviews and distilled our findings into four key themes. By segmenting ELK’s audience into five groups, we tailored the guide to address diverse perceptions and preferences.

Impact: The launch video, released at ELK n’ Eggs, celebrated the new brand and highlighted ELK’s mission and achievements, leading to a record-breaking fundraising event. The accompanying social media campaign further amplified the message, reaching a wider audience and driving engagement across platforms. The refreshed website, aligned with the new brand and messaging, offered a cohesive and enhanced user experience, making it easier for visitors to engage and learn about ELK’s programs, events, and impact.

Muse Creative Group took on the ambitious project of revitalizing the Environmental Learning for Kids (ELK) brand, an outdoor equity organization serving underrepresented youth in Colorado.

Client:Environmental Learning for KidsIndustry:Nonprofit OrganizationServices:Brand Development, Messaging Strategy, Brand Launch, Video ProductionShare