Challenge
EDAF sought to develop a unique brand identity for pro-climate voters that could be sustained over multiple election cycles. The organization also needed a comprehensive social media strategy and visual content plan to establish its brand on Instagram.
Solution
We designed and launched Climate Voters, Unite!, a pro-environment campaign to rally climate-conscious voters. We also created website banners, original swag, postcards, and accessories for volunteers and supporters that are seen and worn by progressive campaigns across the U.S.
We also worked closely with EDAF to develop a social media calendar and visual content plan to launch the organization’s Instagram page with static images and videos. The organization’s followers grew organically, and its visual content received a positive response from its target audience. EDAF’s Instagram page is now an essential platform for the organization to connect with its followers, showcase its work, and engage its target audience.